What online sportsbooks are now live in NJ?
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Who found when in NJ?
DraftKings Sportsbook was the first mobile platform to start on Aug. 1, and it held a monopoly in the marketplace for at least three weeks.
The playMGM sports betting app went on Aug. 22, and the coming of SugarHouse Sportsbook a day later brought the running count to three. A week later, both FanDuel Sportsbook and William Hill joined the online sports betting realm.
Caesars added mobile betting on Sept. 6, just in the nick of time for NFL season. The next Monday, 888 Sportsbook appeared at the Marketplace. Then came BetStars, incorporating sportsbook functionality into its current PokerStarsNJ platform.
Casinos and racetracks are allowed to create as many as three online ventures apiece — and several are in place — but they need to have a physical sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks at the moment.
Here is the present landscape for both brick-and-mortar sportsbooks and their associated online brands:
Resorts Atlantic City and DraftKings Sportsbook
Resorts AC has multiple sports gambling partnerships under its belt. One of these involves DraftKings Sportsbook, which was formally the first to market with an authorized online sports betting site and app.
The DraftKings sports betting soft-launched on Aug. 1, along with the entire launch came on Monday, Aug. 6. The app and browser-based online sportsbook are fully functional, offering a vast array of conventional and in-game bets.
In November, DraftKings announced it would operate the retail sportsbook inside of Resorts — its very first brick-and-mortar implementation.
Receive a peek at the online/mobile platform here.
Resorts and BetStars
Resorts has been the most active of the Atlantic City casinos, evidently the first to use its allotment of three online brands.
Early in August, the casino enlarged its long-standing partnership with The Stars Group to include sports betting. The team has years of experience with Resorts, offering NJ online casino and poker platforms under the PokerStars brand.
BetStars sportsbook started on Sept. 13. Its iOS app launched Oct. 20.
SBTech, too Resorts also includes a brand new partnership with B2B heavyweight SBTech. Under its stewardship, the retail sportsbook started on land in early August.
Resorts launched its self-branded online/mobile stage in January 2019.
Borgata and playMGM
In the Marina District of Atlantic City, the amazing Borgata launched sports betting on property on June 14. A little more than two months afterwards, it began offering online wagering via a standalone playMGM sports gambling app. First available just on Android, the iOS version went live Oct. 20.
Borgata is using its current racebook as a temporary, hybrid distance on property, but growth is on the horizon. Back in December, MGM stated the land would invest $7 million into a brand new standalone sportsbook. Timeline? Uncertain at the moment.
Borgata is owned by MGM, which serves up mobile betting in Nevada through playMGM, too. The newest is also available as a NJ online casino, but the products are different for the time being.
Meanwhile, the MGM has formed partnerships with GVC and Boyd Gaming that will lead to additional branded sports gambling apps and websites in multiple states.
Golden Nugget (and SugarHouse, previously)
The Golden Nugget has a few significant partnerships set up, but once again, the implementations are not completely clear yet. It will have a land-based sportsbook, though, a permanent space that started just in time for football season.
In May, Churchill Downs announced partnerships with both the Nugget and SBTech, charting its route into New Jersey. Whether this really is a turnkey partnership or just a skin bargain (more likely) remains to be seen, and launch is not especially imminent — maybe early next year.
The Nugget also needed a bargain with Rush Street Gambling, which operates the PlaySugarHouse NJ online casino. On Aug. 23, SugarHouse added sports gambling to the stage, which makes it the third to go on the internet. The SugarHouse Sportsbook can be found on internet and mobile devices.
Golden Nugget itself operates virtual and live sportsbooks in Las Vegas, so it probably will not need to hire a new provider. It should be noted, however, that ties into the Houston Rockets will preclude the Nugget from taking bets on NBA games in New Jersey.
In October, SugarHouse switched spouses and tasked with Monmouth Park, probably to get out from beneath that NBA restriction.
Monmouth Park along with William Hill
Monmouth Park began making programs for sports betting back in 2013, securing a partnership with William Hill. The William Hill mobile sports betting app soft-launched on Sept. 2.
Years after their initial marriage, the land opened the state’s first sportsbook and published the first legal ticket on June 14. The governor was on site to christen the NJ sports gambling industry and bet on the World Cup.
The partnership amounts to work well for Monmouth Park’s jobs in the electronic realm. Based in the UK and using a US arm set up, William Hill is richly equipped with resources, and its US team already works a Nevada sports gaming program. There is no reason to expect anything different in New Jersey.
Monmouth Park and William Hill launched cellular sports betting final fall.
As stated above, SugarHouse joined the Monmouth Park family in October as a permit spouse.
Meadowlands Racetrack and FanDuel Sportsbook
If you could choose a spot to build an NJ sportsbook, you may select Meadowlands Racetrack.
The property lives from the shadows of MetLife Stadium, home to the New York Giants and Jets. Having a sportsbook close to the border is coveted right now and NJ captures lots of New York traffic. Expect fandom and geography to drive busloads of visiting visitors this year.
Like its competition in Oceanport, Meadowlands is putting together an ambitious plan for sport gambling. It recently entered into a long-term partnership with Betfair US, the national arm of Paddy Power Betfair.
Meanwhile, PPB acquired daily fantasy sports brand FanDuel to function as the face of its US products. The FanDuel Sportsbook at the Meadowlands Racetrack started July 14.
Much like the retail performance, the online/mobile system is branded as a FanDuel Sportsbook. The product launched on Sept. 1.
Australian company PointsBet arrived in the USA in late 2018 with a different kind of sports gambling product. PointsBet partnered with Meadowlands Racetrack to operate under its license as among its three available skins.
PointsBet does offer traditional sports gambling, but leaves its name on a product which allows players to win or lose large on each bet.
Ocean Resort Casino
Down on the Boardwalk, the new Ocean Resort Casino is another place you can wager at the moment.
When Bruce Deifik bought the land in Januaryhe said he wanted it to be the”best in market” for sports betting. Although the ORC is brand new, it looks like Deifik is working to make good on those programs.
The physical sportsbook opened for business in the center of the casino floor on June 28, occupying the huge footprint of the former nightclub.
Sportsbook surgeries for ORC are also powered (and branded) by William Hill US. Mobile sports betting is available through Ocean too.
Hard Rock Atlantic City
A title change and a renovation have turned into the older Trump Taj Mahal into the gorgeous new Hard Rock AC property only a few strides down the Boardwalk. The hotel launched its retail and portable sports gambling performance in January 2019.
In the grand opening in June, Chairman Jim Allen confirmed Hard Rock are in the business of sports betting. We also learned that provider is subject to a additional restrictions because of its connection with the NFL and the Miami Dolphins. Hard Rock will not be able to”put the bet” as Allen put it, requiring a third party to manage the action.
In July, a new partnership involving HRAC and Bet365 surfaced in papers filed with the DGE. Bet365 is an tremendous outfit based out of England, and Hard Rock provides its entry point into the US market. You’ll see its cellular app hit the virtual shelves in the appointed time, whenever the time may come.
Hard Stone also struck a partnership with Kindred Group — best known for its Unibet brand. Both prices are pure branding deals, nevertheless, so neither provided insight into Hard Rock’s personal plans.
In October, Gambling Innovation Group (GiG) announced it signed a letter of intent to power people Hard Rock platforms. The alliance covers the two retail sports betting on land as well as online/mobile channels.
Caesars, Bally’s, Harrah’s
Caesars has opened brick-and-mortar sportsbooks in Bally’s and Harrah’s, the former also serving its eponymous casino on the Boardwalk. As it formed a new partnership with Scientific Games, Caesars declared that mobile/online gambling would accompany”quickly.”
About a month later, it delivered. Caesars added sportsbook functionality to its existing NJ online casino program on Sept. 6, only hours prior to NFL kickoff.
Under Caesars’ casino permit, the cellular 888 Sportsbook went the following Monday. The 888 iOS app went live on Oct. 20.
Aside from Freehold Raceway, that renders Tropicana since the sole other property we haven’t mentioned.
Eldorado Resorts runs the gaming operations, and it recently entered into a partnership with William Hill for operations. The onsite sportsbook opened in October.
Read more: todaysportsnews.org